Analisis Kelayakan Ekonomi Antara Penggunaan Kendaraan Sendiri Dan Kendaraan Sewa Untuk Pendistribusian Produk

ANALISIS KELAYAKAN EKONOMI ANTARA PENGGUNAAN KENDARAAN SENDIRI DAN KENDARAAN SEWA UNTUK PENDISTRIBUSIAN PRODUK
Penulis : Annisa Kusuma Wardhani, ARIF RAHMAN & Rahmi Yuniarti

Abstrak : Satu perusahaan produsen kaleng mengalami permasalahan membuat keputusan penggunaan kendaraan untuk pendistribusian produknya. Perusahaan memiliki dua alternatif moda pendistribusian, yaitu penggunaan kendaraan sendiri dan kendaraan sewa. Selama ini seringkali digunakan jasa persewaan apabila moda pendistribusian yang dimiliki tidak mencukupi. Seiring pertumbuhan permintaan pelanggan, perusahaan harus memikirkan ketersediaan moda pendistribusian produk dari alternatif membeli kendaraan baru atau menggunakan jasa persewaan. Penelitian menganalisa keputusan pemilihan moda pendistribusian dengan pertimbangan perbandingan manfaat dan biaya. Analytical Hierarchy Process (AHP) menganalisis nilai manfaat dari aspek non finansial. Net Present Value (NPV) menganalisis biaya operasional dari aspek finansial. Benefit Cost Ratio (BCR) memberikan analisis komparasi alternatif keputusan yang paling layak. Hasil penelitian merekomendasikan alternatif penggunaan kendaraan sewa lebih menguntungkan perusahaan.
Kata kunci : Analisis Kelayakan, Pendistribusian, Kendaraan, Analytical Hierarchy Process, Net Present Value, Benefit Cost Ratio.

ECONOMIC FEASIBILITY ANALYSIS BETWEEN USE OWN VEHICLE AND RENTAL VEHICLE FOR PRODUCT DISTRIBUTION

Abstract : A canned manufacturer company has decision making problem to decide the mode of transportation to distribute its products. The company has two alternative modes of transportation, its own vehicles and rental vehicles. It has been often used rental vehicles for the mode of transportation when its own vehicles are insufficient. Increasing customer demand, the company has to consider the availability of modes of transportation between to buy a new vehicle or to use rental vehicle. The study analyzes choice decision problem of the modes of transportation by comparison of benefits and costs. It uses Analytical Hierarchy Process (AHP) to analyze the benefits on the non-financial aspects. It uses Net Present Value (NPV) to analyze the operational costs on the financial aspects. The Benefit Cost Ratio (BCR) provides a comparative analysis of the most viable alternative decisions. The result of the study recommends to use rental vehicles that is more profitable to company.
Keywords : Feasibility Analysis, Distribution, Vehicle, Analytical Hierarchy Process, Net Present Value, Benefit Cost Ratio

Artikel dipublikasikan dalam Jurnal Rekayasa dan Manajemen Sistem Industri Vol 2 No 1 thn 2014, pp 46-56
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